So you’ve decided to invest in branding! Exciting times ahead!
If you read my previous blog post, (here) you will know that branding is indeed - so much more than ‘just a logo’.
We’ve covered why this is, and now lets get into what is involved in my branding process.
Here are 10 things I need from you.
1 - Your Mission Statement
This statement should support your brands purpose, goals, and plans for serving its audience all laid out in detail in a mission statement. As your business expands and rethinks its objectives, this statement may change over time.
Example below.
2 - What are your core values?
A company's core values are its fundamental principles. They are the cultural pillars that support it. Typical examples of personal core values include: integrity, kindness, honesty, and financial security. Depending on your brand's industry or niche they should differ.
3 - What sets you apart from others in the same industry?
Tell me about your product/services, how are they unique in ways that your competitors are not.
4 - What don’t you like about your previous branding? (If rebranding)
Feel free to get to get into as much detail as you like!
5 - What is your brand’s story?
Pretty self explanatory, but a brand story is when a business uses a story to connect with its customers. They want to know that your brand is real.
6 - What brands inspire you?
Name as many or as few as you like!
7 - A curated moodboard shared via Pinterest.
Before we begin, it is required that you create a Pinterest mood board. This serves as our starting point. Include: Other logos, colour palettes, photos, patterns, and fonts that resonate with you and your brand.
8 - A 50% deposit
A 50% Deposit is required upfront. Deliverables and ownership or right of copyright will only be transferred upon receipt of the final payment. Payments are non-refundable.
9 - Commitment to providing feedback
Feedback is defined as a written response to questions asked by your designer that are needed in order to proceed with the project. A feedback delay is defined as failure to provide a written response to a request for feedback within 1 business day (as detailed in the contract) Feedback delays will result in the timeframe being pushed out the same number of days as has been delayed. Feedback delays resulting in a total of 5 business days may result in a redefinition of the project time frame.
10 - Signed Contract.
This is a big one! I cannot begin any project without a signed written contract. This along with a welcome booklet is sent out to my clients after initial briefing.
If you're looking to refresh your branding, send me an email: matty@lunardigital.co.nz